Charlotte Radio Advertising | Charlotte Digital Marketing Services
The key to successful advertising is to determine the best medium or combination of media to accomplish your sales and marketing objectives. This profile covers Yellow Pages alone or as part of a Yellow Pages / Radio media mix.
Widespread: Ninety-nine percent of U.S. adults are familiar with the Yellow Pages.
Traditional Acceptance: Having a listing in the Yellow Pages has historically been a "must" for retailers.
Encroaching Competition from the Internet: Yellow Pages-like services on the Web are replacing printed books. These directories offer ease of use, mobile accessibility, more logical organization of data, and the capability to update information more often.
Too Many Books: In many communities, there are several different directories all competing for listings. Who reads them all?
Top-of-Mind Awareness: While your competition is content with advertising only in the Yellow Pages, you can increase your top-of-mind awareness through Radio – and greatly increase your market share. Radio can help you communicate the unique selling proposition of your business and help draw attention to your Yellow Pages ad instead of those of your competitors.
General Sales Manager
WSOC-FM, WKQC-FM & WBCN-AM
Robin Colfax
Phone: 704-227-8660
robin.colfax@bbgi.com
Sales Manager
WBAV-FM & WPEG-FM
Jacque Freeman
Phone: 704-227-8814
jacque.freeman@bbgi.com
Digital Sales Manager
Jenna Land
Phone: 704-227-8664
jenna.land@bbgi.com
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