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Charlotte Cable / Satellite TV advertising
The key to successful advertising is to determine the best medium or combination of media to accomplish your sales and marketing objectives. This profile covers Cable/Satellite TV alone or as part of a Cable/Satellite TV / Radio media mix.
Cable / Satellite TV Advertising Quick Facts
As of mid-year 2016, wired cable penetration of total TV households stands at 54.4%. Direct broadcast satellite DBS providers increased their penetration of TV households to 30.3% as of mid-year 2016.
Advantages of
Cable / Satellite TV
Advertising
Targeted: Cable networks are targeted to specific demographics and clusters of people.
Cost: Low CPMs.
Programming Diversity: Cable channels are willing to take chances on the types of trendy programs that broadcast networks typically will not consider.
Disadvantages of
Cable / Satellite TV
Advertising
Small Audiences: You can't have large audiences for any given channel or program when there are dozens, even hundreds of channels from which to choose. Individual cable channels rarely pull in the big ratings.
Ad Clutter: Commercial clutter is very high on some cable channels.